2022 College Football Season Delivers Record Results for Peach Bowl
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ATLANTA – The Chick-fil-A Peach Bowl’s third College Football Playoff Semifinal capped a record-setting year for Peach Bowl, Inc., as the organization set all-time high marks for attendance and viewership, while also delivering significant results for economic impact and charitable donations.
“Number one Georgia’s dramatic 42-41 victory over fourth-ranked Ohio State as the clock struck midnight on New Year’s Eve was certainly worthy of attendance and viewership records,” said Gary Stokan, Peach Bowl, Inc. CEO & president. “We were also fortunate enough to host the CFP National Champion Bulldogs to kick off the season and showcased four teams in our Kickoff and Bowl games that finished in the AP top-15. None of this would have been possible without support from our sponsors, fans, teams, volunteers, board, staff and the College Football Playoff.”
“This season was one for the record books setting new milestones in both attendance and viewership,” said Bob Schuler, Peach Bowl, Inc. chairman. “2022 was a banner year for the Bowl, and we look forward to hosting even more games of this magnitude in future years with the upcoming expansion of the College Football Playoff.”
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MOST-WATCHED COLLEGE FOOTBALL GAME OF THE SEASON:
The primetime showdown between No. 4 Ohio State and No. 1 Georgia on New Year’s Eve delivered an audience of 22.4 million total viewers, making it the most-watched Chick-fil-A Peach Bowl ever and the most-watched college football game of the 2022 season.
It also represented the fourth most-viewed television broadcast of 2022 among non-NFL games and was a top-20 all-time cable telecast on record.
The Bowl has now seen a combined viewership of 63.3 million fans for its three Semifinal contests, and more than 232 million viewers have watched the Chick-fil-A Peach Bowl since it began being broadcast on ESPN in 1991.
This year’s two Chick-fil-A Kickoff Games also drew an additional 11.3 million viewers on opening weekend.
ALL-TIME RECORD ATTENDANCE:
Two attendance records for both the Chick-fil-A Kickoff Game and Chick-fil-A Peach Bowl were set during the 2022-23 season. The Chick-fil-A Kickoff Game between Oregon and Georgia set a new record of 76,490 fans to open the season, while the Chick-fil-A Peach Bowl’s attendance of 79,330 fans on New Year’s Eve set new Chick-fil-A Peach Bowl and Mercedes-Benz Stadium records, surpassing the number of fans who attended Super Bowl LIII, the 2018 CFP National Championship and the SEC Championship in the same venue.
This year’s Chick-fil-A Peach Bowl game marked the earliest sellout in the Bowl’s 54-year history and was the earliest sellout for any New Year’s Six Bowl in the College Football Playoff era. It also represented the Bowl’s 23rd sellout in the last 26 years.
The two Chick-fil-A Kickoff Games and CFP Semifinal at the Chick-fil-A Peach Bowl featured three sellouts and combined to draw 203,532 fans to Mercedes-Benz Stadium this past season. More than 3.2 million fans have now attended the Chick-fil-A Peach Bowl since its inaugural contest in 1968, while an additional 1.26 million have attended Chick-fil-A Kickoff Games since the event’s creation in 2008.
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MORE THAN $90 MILLION IN COMBINED ECONOMIC IMPACT:
The 2022 Chick-fil-A Kickoff Games and College Football Playoff Semifinal at the Chick-fil-A Peach Bowl combined to deliver $90.2 million in economic impact, and $6.34 million in direct state and local tax revenue when metro Atlanta is viewed as the impact region, according to an analysis done y by Dr. Bruce Seaman of the Georgia State University Department of Economics.
The CFP Semifinal at the Chick-fil-A Peach Bowl (Ohio State vs. Georgia) provided $53.7 million in economic impact and $3.04 million in direct tax revenue, which represents the third-largest economic impact and tax revenue in the Bowl’s history. Last year’s Chick-fil-A Kickoff Games (Oregon vs. Georgia and Clemson vs. Georgia Tech) drove an additional $36.5 million in economic impact and $3.3 million in direct tax revenue, which in contrast to the Semifinal game, included tax revenue from ticket sales.
Since becoming a New Year’s Six bowl in 2014, the Chick-fil-A Peach Bowl has now delivered a total of $372 million in economic impact and $28.18 million in direct state and local tax revenue, including $174 million in economic impact and $12.22 million in direct tax revenue during its three Semifinal games.
College football games hosted by Peach Bowl, Inc. have now driven $1.39 billion in total economic impact, and $85.68 million in combined direct state and local tax revenue since 2002.
MOST CHARITABLE BOWL ORGANIZATION:
Peach Bowl, Inc. donated $6.16 million in charitable contributions for the 2022-2023 college football season, which represented the largest donation by any bowl game in the country. This marked the fifth straight year the Peach Bowl has donated more than $5 million and the 16th straight year of eclipsing $1 million in giving. It also solidified the Peach Bowl’s position as college football’s most charitable bowl organization, having now donated or committed $60.9 million to philanthropic efforts since 2002.
For the 2022-2023 season, recipients included the Peach Bowl LegACy Fund benefiting Children’s Healthcare of Atlanta, Westside Future Fund, Andrew & Walter Young Family YMCA, Atlanta Police Foundation, Atlanta Public Schools, endowed scholarships, various university head coach foundations, American Red Cross Hurricane Ian relief and the Georgia Lions Lighthouse, among others.
TEAM PAYOUTS:
Ohio State and Georgia received $6 million each – for a total of $12 million – in team payouts for playing in this year’s CFP Semifinal at the Chick-fil-A Peach Bowl. The Bowl has now disbursed $233.1 million in team payouts in its 54 years.
This year’s Chick-fil-A Kickoff Games also distributed an additional $13 million in total payouts for its four participants (Oregon, Georgia, Clemson and Georgia Tech) to bring the event’s all-time payout total to $114.26 million.
With this past season’s cumulative $25 million in payouts, Peach Bowl, Inc. has now distributed a total of $347.36 million in all-time team payouts across all its events.