Georgia Bulldogs' Lopsided Win over Auburn Tigers Attracts 4.5 Million Viewers
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ATHENS - More than 4.5 million viewers tuned in to watch the Georgia Bulldogs stomp out the Auburn Tigers last weekend.
The game was the fifth most-viewed game of the weekend behind CBS’s prime-time Bama-A&M (8.3M), top-five fight Penn State-Iowa (6.9M), the Red River Rivalry (5.9M) and ABC’s primetime matchup between Michigan and Nebraska (4.6M).
Georgia still has the most-watched game of the year on both broadcast television (UGA-Clemson, 8.7M) and cable (UGA-Arkansas, 3.8M). Nearly 21 million viewers have watched Georgia play football on television this season. Only the Bulldogs’ blowout win over Vanderbilt was broadcast by the SEC Network, which is not metered for viewers.
But the game, by Auburn-UGA standards, was slightly underwhelming. Georgia and Auburn have played seven times since 2016, and the 2021 edition of the game is the fifth most-watched of those games. Only last year’s pandemic version of the game (4.2M) and the 2018 game (4.0M), which was on cable, were viewed by smaller audiences than this game.
It goes without saying that the Iowa-Penn State game, which kicked off at 4 PM EST, ate into the Deep South’s Oldest Rivalry in terms of how many people watched. Still, UGA-Auburn delivers one of the most consistent audiences year to year for broadcasters. Since 2009, the Deep South’s Oldest Rivalry has averaged 5.4 million viewers per game. Games on CBS in that time have averaged over 6.7 million viewers.
The most-watched game between the two old rivals was the 2017 SEC Championship Game that checked in with over 13.4 million viewers.
Meanwhile, the game is the 20th most-viewed game in Kirby Smart’s tenure as head coach at Georgia. It is the 8th most-watched Georgia-Auburn game since 2009. Last weekend’s game is the 26th since 2016 that the Bulldogs have had an audience over 4,000,000 viewers for a football game. It is the 51st UGA game to have an audience over a million.
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